Monthly Archives December 2009

Multi channel attribution & analytics

Clever marketers have long sought to track the successes of the marketing campaigns that they run.   Well before search marketing and long before online marketing — in all of it’s forms that we are familiar with now — traditional direct marketing was king! DM executives would use a number of different devices, from PO [...]

Real-time Google search is Global

Google have been testing for many months a feed of data from Twitter combined with increased crawl rate for trusted news and blog posting sources (such as the Huffington Post) and have announced today at the Computer History Museum in Mountain View, CA that they have now struck deals with both Facebook and MySpace to [...]