Google are known for their pranks each year around April Fool’s Day and this year was no exception with their change of name to Topeka. Now, past midnight on the 2nd of April and continuing with their jovial ways Google have exposed ‘easter eggs‘ on their search results pages, below a selection:
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Category Archives: Search
Google China stops censoring search results
Symbolic to to Chinese superstitions, just 8 days prior to the need to renew their operating license to run a business in China Google’s Chief Legal Officer, David Drummond, announced the move on the company’s official blog. Citing the earlier reported cyber attacks on their servers, Google Inc. were due to renew their operating license at the end of [...]
Multi channel attribution & analytics
Clever marketers have long sought to track the successes of the marketing campaigns that they run. Well before search marketing and long before online marketing — in all of it’s forms that we are familiar with now — traditional direct marketing was king! DM executives would use a number of different devices, from PO [...]
Real-time Google search is Global
Google have been testing for many months a feed of data from Twitter combined with increased crawl rate for trusted news and blog posting sources (such as the Huffington Post) and have announced today at the Computer History Museum in Mountain View, CA that they have now struck deals with both Facebook and MySpace to [...]
Pubcon 2009
Las Vegas is such a city of contrasts, the wealthy and those that are struggling to make ends meat somehow exist in this desert city of excess. I feel very fortunate to be here attending the annual SEO pilgrimage that is Pubcon. I am reminded however that for my fortunes there are people that live [...]
Google Webmaster Tools test new Snippets Tool
Back in May this year the Google Webmaster Central blog announced that Google had rolled out support for what they termed ‘rich snippets’ and further define as samples of content.
Which side of the consistency debate are you on?
Just when is it right to accept a free gift or money in exchange for an article or review on a website or a blog? Always, in my opinion, so long as you are open about that transaction and don’t dress your article as anything else than a paid piece of prose. Michael Gray makes [...]
Natural Talent at Googleplex London
Simply amazing performance by Nathan ‘Flutebox’ Lee and Beardyman at Googleplex London earlier this year.
Boondoggle – Lost in Translation?
Fixing keywords Meta data, submission to search engines and the like are the staple of many Search practitioners and may be in part a result of misinformed stakeholders and years of mis-information.
Understanding your Link Space
The image of the search results landscape that your site will be competing within will help you focus your link development strategy.