About echwa

Damien Anderson founded echwa in November 2019. Our mission is to provide a strategic SEO consulting service for content publishers, helping them achieve greater SEO reach.

Damien Anderson

Damien led the strategic SEO approach for consumer organisation Which? for a decade from 2009, where he oversaw the audience development team.

Before this, he held several client and agency side roles working on SEO and PPC campaigns for some great brands, including eBay, Honda, AMEX, VSO and Oki-Ni.

Damien Anderson, Founder and SEO Consultant

Damien has advised clients in a variety of sectors including consumer goods, medical, financial services and digital to enhance their SEO visibility through campaign based action. Damien began his career at Empire Ridge where he worked in the User experience Group.


Damien has an extensive knowledge of SEO practices and techniques. He keeps up-to-date with tech changes and is able to communicate equally well with content writers and developers to achieve fantastic results…I’d happily recommend to anyone requiring SEO help.

Struan King

I have worked with many developers, designers and search engine strategists as a freelance consultant. Damien without doubt, is one of the most forward thinking SEO strategists I have met. His understanding of how the internet functions, married with his ability to know how the user thinks and who their competition are, enables him toContinue reading “Kai Motta”

Kai Motta

SEO success for all

For content designed to be made public and for material intended to be available on a private intranet or extranet, our goal is singular and simple.

‘Create meaningful analysis of search optimisation strategic opportunity without noise’.

Contact us today to discuss your needs.

What does echwa mean?

The name Echwa is based on ‘schwa‘ or ə. In English, it’s the most common unsounded vowel.

About Us

Damien Anderson is the founder of echwa and SEO consultant. Our focus is on creating winning SEO strategies.

echwa is the trading name for Damien Anderson.

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Content Quality is about User Needs

Nearly every day there’s another article which says the recipe to guarantee high SEO results is high-quality content. They say all it takes is for you to create the ultimate guide, or the best version of an article that you can muster, against the competition that you face. Or that content quality increases with a certain word count. Some will also say that high-quality content should solve a problem for a user. The real answer is a bit more complicated.