About echwa

Hi, I’m Damien Anderson, I specialise in helping publishers get the best out of their search optimisation, and grow their audiences.

About Damien Anderson

Damien led the strategic SEO approach for consumer organisation Which? for a decade until 2019, where he oversaw the SEO & Audience Development team.

Before this, he held several client and agency-side roles working on SEO and PPC campaigns for global brands. Damien started optimising websites to be found in 2000, at first by submitting websites to various web directories.

Damien Anderson, Freelance SEO consultant

Damien has advised clients in a variety of sectors including consumer goods, medical, financial services and digital to enhance their SEO visibility.

Originally from Australia, and spending time between Adelaide and Darwin, Damien began his career at Empire Ridge in Adelaide where he worked in the User Experience team.


Damien has great on page and technical knowledge in SEO, it’s his passion and what he enjoys…His expertise in SEO was second to none and became the go to person for SEO queries…He was a great person to work with, very friendly and reliable.

Thomas Russell

Damien’s knowledge of SEO tools is second to none and he always keeps the ultimate goal in mind, not just helping us to increase traffic volumes, but ensuring that the additional visitors constitute quality traffic that lead to an increased number of continuing visits and conversions.

Martyn Saville

SEO success for all

Excellent optimisation starts with a conversation about your publishing priorities and goals. With this is understood, there will be various options. Typically, the next step will be to assess existing SEO plans and optimisations.

Next would be a rationalisation of those and work to conduct an initial SEO audit, working with your engineering and DevOps teams. This initial audit validates what is already know, finds any additional technical issues and creates a benchmark.

Not all items will require your immediate attention. Work with you and your teams we will prioritise the most impactful things and support planning their delivery.

Most publishers have an archive of rich content assets that have accumulated over the years. Often these content objects have delivered value but could be working harder for you.

As you have already invested resource in creating and managing them, so we will take a deep-dive into the content archive, and analyse its performance. We can then discuss and plan content assets to improve, to remove and re-create with you and your editorial team members.

Do you want to increase your SEO performance?