About echwa

echwa was founded by Damien Anderson in November 2019. Our mission is to provide a range of businesses with a strategic SEO consulting service.

Damien Anderson

Damien led the strategic SEO approach for consumer organisation Which? for a decade from 2009 where he oversaw the audience development team.

Prior to this, he held a number of client and agency side roles working on SEO and PPC campaigns for some great brands, including eBay, Honda, AMEX, VSO and Oki-Ni.

Damien Anderson, Founder of echwa
Damien Anderson, Founder of echwa

Damien has advised clients in a variety of sectors including consumer goods, medical, financial services and digital to enhance their SEO visibility through campaign based action. Damien began his career at Empire Ridge where he worked in the User experience Group.


Damien is an SEO guru. He’s driven a huge increase in natural search traffic…and is ever enthusiastic to drive improvements and enhancements both technically and editorially. He has and maintains a detailed understanding of how the major search players’ algorithms work and continuously feeds that back into improving the business.

Mike Lowndes

I have worked with many developers, designers and search engine strategists as a freelance consultant. Damien without doubt, is one of the most forward thinking SEO strategists I have met. His understanding of how the internet functions, married with his ability to know how the user thinks and who their competition are, enables him toContinue reading “Kai Motta”

Kai Motta

SEO success for all

For content designed to be made public and for material intended to be available on a private intranet or extranet, our goal is singular and simple.

‘Create meaningful analysis of search optimisation strategic opportunity without noise’.

Contact us today to discuss your needs.

What does echwa mean?

The name Echwa is based on ‘schwa‘ or ə. In English, it’s the most common unsounded vowel.

About Us

Damien Anderson is the founder of echwa and SEO consultant. Our focus is on creating winning SEO strategies.

echwa is the trading name for Damien Anderson.

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