About echwa

Hi, I’m Damien Anderson, a freelance SEO consultant based in London. My goal is to help website owners get the best out of their search optimisation, and help grow their businesses.

About Damien Anderson

Damien led the strategic SEO approach for consumer organisation Which? for a decade from 2009, where he oversaw the audience development team.

Before this, he held several client and agency-side roles working on SEO and PPC campaigns for global brands. Damien started optimising websites to be found in 2000, at first by submitting websites to various web directories.

Damien Anderson, Founder and SEO Consultant

Damien has advised clients in a variety of sectors including consumer goods, medical, financial services and digital to enhance their SEO visibility.

Originally from Australia, and spending time between Adelaide and Darwin, Damien began his career at Empire Ridge in Adelaide where he worked in the User Experience team.


Damien is an SEO guru. He’s driven a huge increase in natural search traffic…and is ever enthusiastic to drive improvements and enhancements both technically and editorially. He has and maintains a detailed understanding of how the major search players’ algorithms work and continuously feeds that back into improving the business.

Mike Lowndes

I have worked with many developers, designers and search engine strategists as a freelance consultant. Damien without doubt, is one of the most forward thinking SEO strategists I have met. His understanding of how the internet functions, married with his ability to know how the user thinks and who their competition are, enables him toContinue reading “Kai Motta”

Kai Motta

SEO success for all

Great optimisation starts with an SEO audit to find and prioritise opportunities. Keyword Research then helps to identify the words your potential customers use. Content Auditing finds the best types and content responses to increase your search audience. Next, Competitor analysis checks on the competition, and monitors their performance. Last, Content Promotion shares your message with other websites and journalists. These 5 actions deliver great value.

Do you want to increase your SEO performance?

About echwa

I’m Damien Anderson, the founder of echwa. My goal is to help website owners get the best out of their search optimisation, and help grow their businesses.

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