Exceptional SEO service

People want solutions, we help them find yours.

We grow the audience finding your content by applying a deep vertical experience to the problems content publishers are familiar with. We create content strategies to reduce informational gaps, leverage opportunities and improve access to your content solutions.

Founder of echwa, Damien Anderson, has a great deal of experience consulting on SEO problems to build exceptional SEO results across many different businesses and markets.

Contact us today to discuss your needs.

Our values


We find actions that motivate, inspire and connect with users.


We quantify the value to the needs of users and your business goals.


SEO is a process; not a product. We keep you updated on SEO.

Optimisation services

SEO audit & strategy

For search engines to show content to audiences, they need to be able to find (crawl) it and save (index) it. A Technical SEO audit helps establish a benchmark and find opportunities to improve. It will take a deep dive into the construct of your webpages and site. We identify and prioritise items to enhance the crawl and index of your content.

Keyword research

Your customers are searching, and our topic and keyword study quantifies the language they use to find what you and your competitors have to offer. With this insight, we arm your team to optimise your content around topics. Thinking about needs via the lens of ‘topics’ and not just keywords helps SEO optimisations stand the test of time.

Content auditing

If you are publishing a lot of content and different types of content, from text copy, images/galleries, videos and podcasts, you need a robust feedback loop on how they perform to your goals. What material is working, what is not, and how can it be improved? Our Content auditing service can provide you with these answers.

Competitor analysis

Chances are your competitors are doing things differently to you. How often do you take stock of where and how they are winning in SEO results? We can help you better understand the strengths, weaknesses, opportunities and threats from your SEO competitors, providing you with a hit-list of items to consider in your SEO strategy.

Content promotion

You probably have lots of great content, and as the adage goes, it is not enough to just create great content, it also needs to be promoted. We discover other websites, journalists and editors who care about the stories you are telling. Working with you, we develop messaging and enhancements to existing content to create campaign actions.


Damien has an extensive knowledge of SEO practices and techniques. He keeps up-to-date with tech changes and is able to communicate equally well with content writers and developers to achieve fantastic results…I’d happily recommend to anyone requiring SEO help.

Struan King

I have worked with many developers, designers and search engine strategists as a freelance consultant. Damien without doubt, is one of the most forward thinking SEO strategists I have met. His understanding of how the internet functions, married with his ability to know how the user thinks and who their competition are, enables him toContinue reading “Kai Motta”

Kai Motta

What does echwa mean?

The name Echwa is based on ‘schwa‘ or ə. In English, it’s the most common unsounded vowel.

About Us

Damien Anderson is the founder of echwa and SEO consultant. Our focus is on creating winning SEO strategies.

echwa is the trading name for Damien Anderson.

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Content Quality is about User Needs

Nearly every day there’s another article which says the recipe to guarantee high SEO results is high-quality content. They say all it takes is for you to create the ultimate guide, or the best version of an article that you can muster, against the competition that you face. Or that content quality increases with a certain word count. Some will also say that high-quality content should solve a problem for a user. The real answer is a bit more complicated.