Exceptional SEO service

Strategic SEO is magic.

There are no tricks, just solid know-how of creating SEO success for publishers and retailers. We help you increase the visibility of your web pages in SEO results and drive more sales.

Founder of echwa, Damien Anderson, has great experience consulting on SEO problems to deliver greater SEO results across many different businesses and markets.

Contact us today to discuss your needs.

Our values


We find actions that motivate, inspire and connect with users.


We quantify value to the needs of users and your business goals.


SEO is a process; not a product. We keep you updated on SEO.

Optimisation services

SEO audit & strategy

For search engines to show content to audiences, they need to be able to find (crawl) it and save (index) it. A Technical SEO audit helps establish a benchmark and find opportunities to improve. It will take a deep dive into the construct of your webpages and site. We identify and prioritise items to enhance the crawl and index of your content.

Keyword research

Your customers are searching, and our topic and keyword research quantifies the language they use to find what you and your competitors have to offer. With this insight, we arm your team to optimise your content around topics. Thinking about needs via the lens of ‘topics’ and not just keywords helps SEO optimisations stand the test of time.

Content auditing

If you are publishing a lot of content and different types of content, from text copy, images/galleries, videos and podcasts, you need a robust feedback loop on how they perform to your goals. What material is working, what is not, and how can it be improved? Our Content auditing service can provide you with these answers.

Competitor analysis

Chances are your competitors are doing things differently to you. How often do you take stock of where and how they are winning in SEO results? We can help you better understand the strengths, weaknesses, opportunities and threats from your SEO competitors, providing you with a hit-list of items to consider in your SEO strategy.

Content promotion

You probably have lots of great content, and as the adage goes, it is not enough to just create great content, it needs to be promoted. We discover other websites, journalists and editors who care about the stories you are telling. Working with you, we develop messaging and enhancements to existing content to create campaign actions.


Damien is an SEO guru. He’s driven a huge increase in natural search traffic…and is ever enthusiastic to drive improvements and enhancements both technically and editorially. He has and maintains a detailed understanding of how the major search players’ algorithms work and continuously feeds that back into improving the business.

Mike Lowndes

I have worked with many developers, designers and search engine strategists as a freelance consultant. Damien without doubt, is one of the most forward thinking SEO strategists I have met. His understanding of how the internet functions, married with his ability to know how the user thinks and who their competition are, enables him toContinue reading “Kai Motta”

Kai Motta

What does echwa mean?

The name Echwa is based on ‘schwa‘ or ə. In English, it’s the most common unsounded vowel.

About Us

Damien Anderson is the founder of echwa and SEO consultant. Our focus is on creating winning SEO strategies.

echwa is the trading name for Damien Anderson.

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